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Key Account Management (KAM) has been around for over 10 years, yet many companies have failed to establish full and effective KAM models. The heart of a good KAM practice is presenting to prescribers and influencers what the clinical and economic value is of choosing your product and this requires a unique set of flexible and entrepreneurial skills. What are the key ingredients of KAM team? How can you effectively change corporate culture to fully exploit all that KAM has to offer? Learn more.

Baxter's BioScience sales rise 5 percent in first-quarter

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