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New FirstWord report.
Pharma Marketing 2020: Drivers of change

Fundamental changes in the way pharma sells and communicates the value and benefits of its therapies present diverse challenges for pharma marketing. But what are the key operational and market challenges that marketing practitioners face? This expert report identifies the key issues that marketing professionals must address now. Find out more

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Merck & Co., Sun Pharmaceutical terminate branded-generics joint venture

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