In The Know: Where do migraine brand loyalties lie in Europe?

How do European physicians rate therapies for migraines? When 150 neurologists and general practitioners were asked to rate treatment options, they gave Imigran the highest ranking in terms of overall brand satisfaction. See Table 1 for the full list of featured brands.

Source: FirstWord NPS+ (EU5) Migraine 2019

Based on the Net Promoter Score (NPS) system, this report explores the brand loyalties of migraine medications in Europe for the first time. In March, 2019, only three out of eight brands featured in the survey received positive scores. The scores indicate that brand health is not very strong among available therapies, with the lowest score being 52 ranking points below first place Imigran.


FirstWord has conducted similar research in over 15 competitive disease areas across the US and EU. Contact us to learn more.

 

 

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