In The Know: Does Enbrel still hold the highest ranking for RA brand loyalty in Europe?

In 2017, when 150 rheumatologists from Spain, Italy, France, Germany and the UK were asked to rate treatment options for rheumatoid arthritis (RA), they gave Enbrel the highest ranking out of 12 competing brands. Based on the Net Promoter Score (NPS) system, only four out of 12 brands featured in the latest 2018 survey (see Table 1) received positive scores, with rheumatologists ranking Humira the highest, and Enbrel in second place. These varying scores indicate that brand health differs greatly across the available therapies, yet, this year, the gap of 74 points between the brands ranked in first and last place is down from 2017.

Table 1: Brands included in the RA 2018 survey

Source: FirstWord NPS+ (EU5) -- Rheumatoid Arthritis (2018)

 

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